Retail: Cotton Bird expands across Europe from Lille
Life’s momentous occasions…on paper.
And, in reality, not just on paper! The Perpignan-based company has been adding a special touch to beautiful event stationery for ten years. Cotton Bird is brimming with feathers and brushes to create poetry-inspired collections that reflect every decorative detail of your events. With refined production and outstanding service, it’s just as well that the company has decided to expand the brand into Europe from Lille.
Make no mistake, the company already has a strong presence in Spain, Germany and the Netherlands, generating revenue of €20 million across Europe. However, to consolidate its position, the company made the strategic choice to recentralise its European functions in the Lille European Metropolis. Its sales, marketing and communication teams will move to the company’s new premises in rue Léon Trulin in Lille.
Cotton Bird is nesting in Lille.
Usually choosing a new location is the result of a long and detailed analysis of different cities, but choosing Lille was a done deal. In fact, the managing director, Kevin Ha, is Lille born and bred, so he knows all about the advantages of the Lille area. It was a logical choice to relocate his European team: partners had already been selected and worked with from Perpignan.
However, while a small number of the Perpignan-based staff were tempted to move to Lille, certain key profiles were missing. The company therefore launched a recruitment drive for e-commerce managers for the Spanish, German and French markets, web design teams, a designer-editor and a PR and media manager, at the same time as fitting out the new offices. The Lille team will be fifteen strong as of 2021.
In Lille’s retail sector, the talent pool is rich thanks to the broad range of training on offer. Kevin Ha is convinced: Lille is a great opportunity for Cotton Bird to get closer to its European markets, to strengthen its teams and suppliers, and to forge innovative partnerships with the area’s stakeholders.
As with the launch of Cotton Bird products on La Redoute, the company hopes to develop synergies with other Lille partners. Watch this space!
The Hello Lille touch: The Invest team helped Cotton Bird to find a temporary real estate solution while waiting for its future premises and with its recruitment drive.
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